"Qualified Leads" are leads that are more likely to buy your services.

It's easy to have as many people as possible call you or send a form—we don't do that.

A lead must meet these requirements to be considered Qualified:

- They must be within your Service Area

- They must provide valid Contact Information

- They must be looking for a service you provide

- They must be a new, non-repeat customer

Any leads that do not meet all 4 requirements are NOT considered "Qualified Leads" and are not counted towards the 10 free leads in the Beta Client program.

After we send 10 qualified leads, we will start charging our monthly Management Fee the next month.

For example, let's say you receive your 10th Qualified Lead on June 9th:

- We will start charging for our services on July 1st

- You will NOT be charged for the month of June

- If you receive any more leads during June, you will NOT be charged extra

Van Davel Media is launching it's Google Ads services, which means we don't have testimonials or proof of past performance.

That means you only have our word to go off of, and that's risky.

The Beta Client Program is our way of taking that risk OFF of you and taking it on ourselves.

- $997 Onboarding Fee Waived

- 15% Management Fee Waived for the first 10 Qualified Leads

This means you don't pay us ANYTHING until we prove we have a system that works for your business.

Google Ads is a Cost-Per-Click platform, which means you pay Google anytime someone clicks on your Ad.

You decide how much you're willing to pay Google per month.

This amount is called your Ad Spend.

This means that our management fee is 15% of whatever amount you pay Google to show your ads.

For example:

- You spend $5,000 per month on Ad Spend --> our Management Fee is $750 per month

- You spend $10,000 per month on Ad Spend --> our Management Fee is $1,500 per month

- You spend $50,000 per month on Ad Spend --> our Management Fee is $7,500 per month

Quick Answer: for Roofing Contractors, we recommend aiming for at least $9,000 - $10,000 per month in Ad Spend.

*You don't have to start here; you can work towards this amount.

In this case, we wouldn't recommend going any lower than $3,000 per month.

Long Answer:

A healthy minimum Ad Spend is enough to pay for 10 CLICKS per DAY.

The "Google Ads game" is about feeding Google's Machine Learning Algorithms quality data.

This allows Google to learn the type of users who:

- click on your ads

- call your phone number

- fill out your lead forms

- actually convert...

...and then show your ads to more of these users.

Here's the math behind $9,000 - $10,000 per Month:

For "Roofing Contractor" specific keywords, the Cost-per-Click ranges anywhere from $15 - $80.

If we take the median cost of ~$32 per Click, then:

- 10 Clicks per Day --> $32 * 10 = $320 per Day

- 30 Days per Month --> $320 * 30 = $9,600 per Month

The actual Cost-per-Click varies daily based on a variety of factors, but this amount should get us close to an average of 10 Clicks per Day.

After 90 days of working together, we'll ask you for a Google Review and a Video Testimonial.

*We will not hold our services hostage if you don't review us or agree to a Video Testimonial.

We're looking for honest answers to these questions:

- What was your performance BEFORE working with Van Davel Media?

- What was your performance AFTER working with Van Davel Media?