Google Ads Management for Roofers
LIMITED: Only 3 Spots!
Join the VDM BETA CLIENT Program:
50% OFF Onboarding Fee
Management Fee WAIVED for first 10 Qualified Leads
~25% Off Management Fee for 12 MONTHS
*Further Details Below
No Management Fee until we prove our system works for you.
BETA CLIENT PROGRAM
3 of 3 Spots Available
Standard Clients
One-Time Onboarding Fee: $997
Charge Management Fee from the First Month
Management Fee: $1,297 - $2,997
Ad Spend: $2,000 - $4,999 | Fee: $1,297
Ad Spend: $5,000 - $9,999 | Fee: $1,997
Ad Spend: $10,000 - $19,999 | Fee: $2,497
BETA CLIENT Program
$997 Fee$497 | 50% OFFManagement Fee WAIVED for first 10 Qualified Leads
~25% OFF Management Fee for 12 MONTHS
Tier 1:
$1,297→ $997/monthTier 2:
$1,997→ $1,497/monthTier 3:
$2,497→ $1,897/month
Van Davel Media is launching its Google Ads services with the Beta Client Program.
Only the first 3 Clients will be able to participate; the 4th client onwards will be waitlisted until Q3 2026 and charged the Standard Price.
Beta Clients will:
- Have 50% Off Onboarding Fee
- Only charged a Management Fee AFTER we send them their 10th Qualified Lead
- Get ~25% Off Monthly Management Fee for 12 Months
*See FAQs Below
What's Included?
Part 1: The Traffic Engine (Google Ads Management)
We build and manage Google Ad Campaigns that target those who are most likely to become paying customers.
Part 2: The Conversion Engine (Included in Beta)
Getting tons of qualified leads that don't convert is just a waste of money.
Local Keyword Targeting: We configure your ads to only show within your specified service area and only for search terms directly related to your high-ticket services
Search Term Filtering: We regularly update our negative keyword lists to prevent your budget from being spent on irrelevant searches
Ad Management & Tracking: We handle the Ad Writing and conversion tracking so you have a clear record of exactly which clicks resulted in a phone call or form submission
Included in your package is our proprietary backend system:
Missed Call Management - Choose either:
Smart AI Call Answering: Qualifies Leads and secures their information before booking them on your calendar
Missed-Call Text-Back: Texts the caller back immediately and starts a conversation before they call the next contractor
Google Business Profile Optimization
Google Review Request Automation
Dedicated Landing Page
Universal Inbox
MEET THE FOUNDER & CEO
Hi, I'm Matt.
Born and raised in North Texas, I founded Van Davel Media in 2026 to help Roofing Contractors generate and retain more leads online.
Van Davel Media's Mission is to glorify God by exemplifying integrity, wisdom, and excellence in all we do.
Know that in everything I do, I am held accountable to God—especially in the things you don't see.
God Bless,
Matt
"Whatever you do, work heartily, as for the Lord and not for men."
- Colossians 3:23
Frequently Asked Questions
What does "Qualified Lead" mean?
"Qualified Leads" are leads that are more likely to buy your services.
It's easy to have as many people as possible call or send a form—we don't do that.
A lead must meet these requirements to be considered Qualified:
- They must be within your Service Area
- They must provide valid Contact Information
- They must be looking for a service you provide
- They must be a new, non-repeat customer
Any leads that do not meet all 4 requirements are NOT considered "Qualified Leads" and are not counted towards the 10 free leads in the Beta Client program.
What happens after the 10 Qualified Leads?
After we send 10 qualified leads, we will start charging our monthly Management Fee the next month.
For example, let's say you receive your 10th Qualified Lead on June 9th:
- We will start charging for our services on July 1st
- You will NOT be charged for the month of June
- If you receive any more leads during June, you will NOT be charged extra
Why offer the Beta Client Program at all?
Van Davel Media is launching its Google Ads services, which means we don't have testimonials or proof of past performance.
That means you only have our word to go off of, and that carries risk.
The Beta Client Program is our way of taking that risk OFF of you and taking it on ourselves.
- $997 Onboarding Fee 50% Off ($497)
- Management Fee Waived until we deliver 10 Qualified Leads
- ~25% off Management Fee Every Month for 2 YEARS
This means you could save $10,000+ over 2 Years for the same service.
How much will I actually pay?
You are responsible for paying the Onboarding Fee, the Monthly Management Fee, and the monthly Ad Spend.
*Ad Spend goes directly to Google; we only receive the Onboarding Fee and the Management Fee
Here are a couple of examples of what that might look like:
TIER ONE: Monthly Ad Spend between $2,000 - $4,999
- Onboarding Fee: $447
- Management Fee: $997 (WAIVED until we deliver 10 Qualified Leads)
- Ad Spend: $3,000
= $447 Up Front | $3,997 Monthly
TIER TWO: Monthly Ad Spend between $5,000 - $9,999
- Onboarding Fee: $447
- Management Fee: $1,497 (WAIVED until we deliver 10 Qualified Leads)
- Ad Spend: $9,000
= $447 Up Front | $10,497 Monthly
**YOU control how much you want to spend per month on Ad Spend
Why "~25%" Off?
The "~" is because the new prices aren't exactly 25% off, but are within 1% to 2% of 25%.
100*(1-(997/1,297)) = 23.13%
100*(1-(1,497/1,997)) = 25.037%
100*(1-(1,897/2,497)) = 24.029%
What does "Ad Spend" mean?
Google Ads is a Cost-Per-Click platform, which means you pay Google anytime someone clicks on your Ad.
You decide how much you're willing to pay Google per month.
This amount is called your Ad Spend.
How much do I need to spend per month on Ad Spend?
Quick Answer: for Roofing Contractors, we recommend aiming for at least $9,000 - $10,000 per month in Ad Spend.
*You don't have to start here; you can work towards this amount.
In this case, we wouldn't recommend going any lower than $2,000 per month.
Long Answer:
A healthy Ad Spend is enough to pay for 10 CLICKS per DAY.
And if you aren't paying enough for at least 4 - 5 clicks per day, we generally* recommend investing that money elsewhere.
*Smaller budgets can still work well in low-competitive markets and are great for testing
The "Google Ads game" is about feeding Google's Machine Learning Algorithms quality data.
This allows Google to learn the type of users who:
- click on your ads
- call your phone number
- fill out your lead forms
- actually convert...
...and then show your ads to more of these users.
Here's the math behind $9,000 - $10,000 per Month:
For "Roofing Contractor" specific keywords, the Cost-per-Click ranges anywhere from $15 - $80.
If we take the median cost of ~$32 per Click, then:
- 10 Clicks per Day --> $32 * 10 = $320 per Day
- 30 Days per Month --> $320 * 30 = $9,600 per Month
The actual Cost-per-Click varies daily based on a variety of factors, but this amount should get us close to an average of 10 Clicks per Day.
What's the Catch for the Beta Client Program?
After 90 days of working together, we'll ask you for a Google Review and a Video Testimonial.
*We will not hold our services hostage if you don't review us or agree to a Video Testimonial.
We're looking for honest answers to these questions:
- What was your performance BEFORE working with Van Davel Media?
- What was your performance AFTER working with Van Davel Media?
